Where most people see trash, Shuddham sees opportunity; so it was only natural that fashion designer Anjali Schiavino would turn to Shuddham with her problem. Anjali was making an exclusive line of organic cotton clothing for a European client and wondered if there was a constructive use to which the pattern trimmings could be put. Thanks to our friend Anshu Gupta, we came up with an answer which Anjali immediately proclaimed as, “super cool!”
Anshu is the founder of the much celebrated, Delhi-based NGO, Goonj, which collects and distributes used clothing in needy villages throughout India. A couple years ago, Anshu decided to do something about a problem which handicaps and creates serious health risks for poor women throughout rural India: the lack of cloth to use as sanitary napkins. Goonj cuts-up cotton garments which can no longer be worn to make simple, absorbent menstrual pads.
Now, Anjali’s Pondicherry-based fashion house, Creative Art of Souls is moving full-speed-ahead on turning waste organic cotton into an important solution to the health and social problem that virtually imprisons countless poor women each month. Anjali and her designers are working on variations and improvements to the simple “dosa-style” folded pad Goonj currently offers. The napkins will be distributed by Goonj.
To further cement the collaboration, Shuddham has commenced a clothing collection system for Pondicherry, which will supply Goonj’s recently opened Chennai branch.
Shuddham is proud to have been the link between the thoughtfulness of Anjali and the brilliance of Anshu – and we are excited to see this program take-off in Pondicherry.
Anjali and Anshu