Last year I wrote a celebration of then European champions Barcelona, who eschewed perhaps more than 50 million euros in revenue to ink a shirt-logo deal with UNICEF, rather than with a commercial interest. It looks as if other football clubs are following suit.
In a press conference today in Birmingham, English Premiership side Aston Villa announced that next season, its strip will carry the emblem of Acorn Children’s Hospice, an institution providing year-round respite care, end-of-life care, and bereavement services across the West Midlands region in which Aston Villa is based.
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